The CRM app provides a CRM web-section for linking an issue with a company. According to settings, the company could be auto-populated or manually selected.
In case of auto-population, the section displays a company related to Reporter: the system checks the relevant parameter of the linked CRM contact. A manual change of the company here will affect the CRM contact card.
In case there is no required company, you can create a new one and link it to the Reporter by typing its name: